Remember the inPulse Smartwatch? Say hello to its attractive younger sibling, the Pebble e-paper watch. Allerta’s latest creation — which is launching today on Kickstarter for $99 in three colors — is “the first smartwatch to offer full iPhone and iOS compatibility”. It features a 1.26-inch 144×168-pixel black and white e-paper display with backlight, Bluetooth 2.1 + EDR, four buttons, a vibrating motor and a three-axis accelerometer. The battery is expected to last more than seven days on a charge.

Pebble receives call, email and message notifications from iOS and Android devices over Bluetooth. It supports downloadable watchfaces and activity-specific watchapps for controlling music, cycling, running and golfing. Allerta’s even teamed up with Freecaddie to create a rangefinder app for over 25,000 golf courses worldwide. The timepiece can run several watchapps simultaneously — these can be installed over Bluetooth using the Pebble App for iOS and Android (2.3 or higher) and developed using the Pebble SDK.

Color choices include white, black, red and a fourth hue to be voted on by early backers of the project — hurray to crowdsourcing. Pricing is $99 on Kickstarter today and $149 at retail later this year. Want more info? Check out the gallery below, then hit the break for the PR details and the Kickstarter link.