Google’s augmented reality glasses haven’t yet hit the market, but they already have some potential competition. Sunglass maker Oakley is also developing eyewear that can project information onto lenses, Oakley CEO Colin Baden told Bloomberg.

Oakley is working initially on products that would appeal to athletes, Baden said. The headgear would respond to voice commands, a la Siri, and connect wirelessly to a smartphone via Bluetooth technology. The company is also exploring a similar product that could be useful to the military.

One advantage Oakley might have over Google? Style. Baden told Bloomberg Oakley would have a leg up against more tech-heavy competitors because the company is in the business of making fashionable accessories.

“People get very particular when they put stuff on their face,” Baden said.

Thumbnail image courtesy of Flickr, ctsnow

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