Images of the stoic kings, queens and jacks on playing cards could soon be replaced with drawings of Pabst Blue Ribbon cans, cassette tapes and mustaches. That’s if a Seattle man attracts the funds to make them.
Ray Thomas has launched a project on crowdfunding platform Kickstarter to raise $3,500 to manufacture the cards. Face cards and number cards in the deck would all highlight items often associated with hipster culture — think bicycles, cigarettes and thick-framed glasses (see designs in the gallery).
Thomas is banking on the popularity of all things hipster to make his “hipster playing cards” a reality.
“I definitely think the internet helped hipster culture become more well known,” Thomas, who doesn’t describe himself as a hipster, told Mashable. “The Hipster Kitty, Hipster Ariel and Hipster Barista memes definitely helped as did people calling each other hipsters on Facebook.”
Thomas commissioned graphic designer Andrew Kerr to create the items on each card. He approached Kerr after attending a music show.
“The idea really came about when I was in Denver for work and looked up an old friend via Facebook,” Thomas recalls. “We went out to a concert one night that was filled with hipsters. I ran the idea by him — a hipster — and he thought it was funny.”
Previously, Thomas unsuccessfully attempted to raise $4,200 for the production of playing cards that would feature 52 memes, including Success Kid, Business Cat, Y U NO Guy, Sad Keanu, Hipster Ariel, Futurama Fry and Pepper-Spray Cop. Nearly 150 people donated $2,195 to fund that project.
It’s not uncommon for notable projects to fail meeting funding goals. Seventh-grader James Hardman, for example, wanted to build the world’s largest tablet, but his ambitious $50,000 goal stalled at $6,719.
Other creative minds, however, have found major success on Kickstarter. One project — to produce watches that interacts with your smartphone — has raised more than $6 million with 25 days left for people to invest.
The hipster playing cards project has garnered $348 from 18 backers with 40 days remaining.