Samsung’s Galaxy S III doesn’t boast 41-megapixel captures or top-of-the-line optics. Instead, its camera’s strengths are in its intelligent organization and social features, increasing the handset’s appeal as a point-and-shoot alternative for casual photographers. Samsung’s latest round of compacts and mirrorless dedicated snappers reaffirm suspicions that the company is taking a different approach to photography, focusing on connectivity and social enhancements, rather than updated sensor and low-light shooting technologies. While such decisions may prompt advanced shooters to bring their business to competitors, it highlights Samsung’s strengths on a broader level, as a connectivity enabler, rather than a camera maker.
The company is clearly committed to growing its ecosystem and uniting product divisions in an effort to increase penetration throughout different categories, developing sharing tools that simplify workflows and increase appeal. Samsung’s latest flagship smartphone packs standard specs, like 8-megapixel stills and 1080p video, but it offers a handful of software features that combine to make the device a compelling upgrade, especially from an imaging perspective. Join us past the break as we detail the Galaxy S III’s photography enhancements, from Best Photo to Face Zoom.