After a record weekend at the box office in which it posted more than $200 million in domestic gross revenue, the cast and crew of Marvel’s The Avengers probably doesn’t need another shot of good news. But here’s one more anyway: The film generated a barrage of Twitter buzz, and nearly all of it was positive.
Social analytics firm Topsy tracked the Twitter chatter, and found that Avengers-related tweets were 83% positive or neutral over the past 30 days, with just 17% of messages belying negative sentiment. The movie generated 2.3 million topical mentions and retweets between last Thursday and this Monday, according to Topsy.
Topsy rates whether reactions to events were positive or negative on Twitter using a “sentiment score.” Obviously, you want to be on the high side of zero, and events with an overall positive reaction typically trend around a score of 2 or 3. But a look at this chart shows The Avengers drew a particularly super reaction from tweeters:
Online conversation slowly increased over the past month and peaked last Friday, when the movie made its worldwide premiere. That day there were more than 74,000 Twitter mentions of the word “Avengers,” not including retweets or related terms, according to Topsy. This chart shows how the buzz grew from April 7 through May 7:
It looks like the The Avengers‘ huge marketing push paid off with a very upbeat public reception to the film. Pre-release marketing efforts included an augmented reality smartphone app and a Facebook game featuring movie-specific characters. In March, a trailer for the film broke iTunes viewing records.
But not everyone was pleased with the film’s smashing box office debut. On Sunday, after the record setting number was announced, one bitter Twitter user posted this message:
The Avengers made $200.3 million opening weekend, beating the record set by Deathly Hallows Part 2. I suspect Dark Magic.
— The Dark Lord (@Lord_Voldemort7) May 6, 2012
Did you see The Avengers? Did you like it? Did you tweet about? Let us know in the comments.
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