Zynga will launch its first game in the arcade genre on Wednesday, the social game company announced.
Bubble Safari starts with a story of an adorable monkey named Bubbles (a drop-out from the space program) who is living the good life in the jungle when his lady love and monkey friends gets captured by poachers. Bubbles sets off on a journey to find the poachers. The player’s job is to pop the right bubbles to supply Bubbles the monkey with fruit for his journey. There are many fun ways to get points — catch “on fire” to blast away bubbles or get help from hummingbird friends. Each level-up takes Bubbles one step closer to finding the poachers. Levels get increasingly challenging, with obstacles like swarms of bees and bubble spawners.
A large team led by arcade game-designing legend Mark Turmell, senior creative director at Zynga San Diego, created Bubble Safari. Turmell has 20 years in arcade game designing (his resume includes being responsible for NBA Jam and NFL Blitz). He began designing games for tangible machines in arcades, then worked on developing games for consoles and finally online arcade games. He said arcade games are perfect for the casual and social gaming space.
“It’s easy to pick-up and easy to play,” he said.
Bubble Safari is similar to a console game, he said, in that if you win a level, you can keep playing. Otherwise, players tap into their social network to ask friends for extra plays. Friends who give you extra bubbles to keep playing also get a boost themselves, making the shared bubble more powerful.
There are 65 levels in the game right now and new levels will be added on a weekly, Turmell said.
“We probably have two years of ideas to keep this game going,” he said.
What do you think about Bubble Safari? Will you play this game? Tell us in the comments.
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