Building on the success of last year’s Mashable Connect, our biggest conference of the year returned in 2012 to explore the future of digital with some of the brightest minds in the industry and Mashable‘s passionate community. Set in a truly unique setting, Disney’s Contemporary Resort at Walt Disney World, Mashable Connect 2012 was the place to form meaningful offline connections.
Surrounded by the magic of Disney, speakers shared new ideas and breaking news, ranging from the digital evolution of brands to the future of data in an increasingly connected world. In-depth conversations took place during breakout sessions, the topics of which covered digital branding, design and entrepreneurship.
Onstage we heard from esteemed industry leaders, such as Lawrence Lessig, professor of law and leadership at Harvard Law School, who spoke about a post-SOPA world; Mashable’s editor in chief, Lance Ulanoff interviewed Joe Fernandez, founder and CEO of Klout, about the evolution of Klout’s tracking system; Cindy Gallop, founder and CEO of IfWeRanTheWorld.com, spoke about why marketing is broken and how to fix it; and Leslie Berland, SVP of digital partnerships and development at American Express, shared the story of American Express’s digital transformation.
Our dynamic lineup of speakers truly made Mashable Connect a memorable experience. You can view all of our editorial coverage of the content sessions here, and watch full video coverage of speakers online.
Equally important as the content were the connections formed at Mashable Connect. Whether through the photo scavenger hunt through Epcot, our private access to Star Tours at Hollywood Studios, in honor of “May the 4th,” the impromptu dance party that unfolded in the digital lounge, or the evening pool parties, it was clear people had a whole lot of fun at Mashable Connect.
And no one will forget the extraordinary cuisine from Disney’s executive chef, who prepared flamed gourmet macaroni and cheese, mouth-watering crab cakes (which became on a hot topic on Twitter the night they were served) and the artfully composed dessert castle that offered an assortment of sweets.
Conversations constantly flowed in-person and online via the #MashCon tag, and the dialog is still going strong in our Mashable Connect Facebook group. We’re thankful to everyone who brought his or her perspective to the conversation.
A big thanks to all our sponsors, including Buddy Media, AT&T, Barnes & Noble College Marketing, Hiscox, webtrends, Definition 6, Adobe, Society of Human Resource Management and Starbucks for contributing to the success of Mashable Connect.
Photos of the event were taken by Erica Gannette. Enjoy a photo recap below!
Evolution of the Second Screen panel with Randy Shiozaki, Co-Founder, TVplus; Miguel Monteverde, VP Digital Media, Discovery Communications; Scott Rosenberg, CEO & Co-Founder, Umami & Christina Warren, Entertainment Editor, Mashable
Mashable Connect Sponsors
Buddy Media is the social enterprise software of choice for eight of the world’s top ten global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-driven customer insights from initial point of contact through point of purchase. For more information, visit http://www.buddymedia.com.
AT&T is bringing it all together for our customers, from revolutionary smartphones to next-generation TV services and sophisticated solutions for multi-national businesses. For more than a century, we have consistently provided innovative, reliable, high-quality products and services and excellent customer care. For more, visit http://www.att.com.
Barnes & Noble College Marketing (BNCM) helps brands thrive on campus. It is a division of Barnes & Noble College Booksellers, LLC., a wholly-owned subsidiary of Barnes & Noble, Inc. that operates more than 640 college bookstores across the country, serving more than 4.7 million students and faculty members. BNCM has the on-campus access and student understanding to deliver superior marketing programs for its brand partners. BNCM’s capabilities include: experiential and event marketing; product sampling, sweepstakes and promotions; digital marketing (social, email, web); on-campus advertising and postering; and programs targeting freshmen, graduates, alumni and athletic event fans. Visit www.bncollegemarketing.com.
Hiscox specializes in tailored insurance coverage for a range of professional services firms in industries like IT, marketing, consulting and more. Hiscox Insurance Company Inc. has been protecting clients for over 100 years and is rated ‘A’ (Excellent) for financial strength by A.M. Best.
We offer professional liability insurance, general liability insurance and other policies direct, either online or over the phone, with customized coverage starting from just $22.50/month.
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Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.
Webtrends dramatically improves digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.
Definition 6 is a Unified Marketing Agency that creates brand experiences that unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. For more information, please visit http://www.definition6.com.
The Adobe Digital Marketing Suite is an integrated set of applications which allow businesses to gather customer insight and optimize advertising, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to automatically adjust to customer interactions and better maximize marketing ROI, which leads to a positive impact the bottom line.
The leading resource for human resource and business leaders to explore and discuss the latest workforce and workplace trends including social innovation—providing the in-depth research and insights needed to adapt and take advantage of what’s next.
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