Are controversial covers the secret to news magazine success? Newsweek certainly seems to think so.

A few days after Time made headlines around the Internet with its cover photo featuring a mom breastfeeding her maybe-too-old child, Newsweek is going to press with an image of President Obama, featuring a rainbow-colored halo and a caption declaring him the “first gay president.”

Andrew Sullivan, an openly gay and self-described conservative writer, wrote the title article for Newsweek, which outlines the president’s “evolution” on the issue of gay marriage.

President Obama announced his personal support for same-sex marriage during a television interview broadcast last Wednesday.

The “first gay president” line is a riff on political history — President Clinton was often warmly referred to as the “first black president” by African-American supporters due to his close ties with the black community.

Mashable collected a sample of Twitter users’ reactions to the cover. Tell us what you think about the cover in the comments below.

@indecision

Comedy Central’s Indecision account thinks Obama’s gonna have some ‘splainin to do.

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