Users on Pinterest usually have to seek interesting content for themselves, but a new feature quietly rolled out Saturday drives them to even more personalized content.

Pinterest has become a hot social pinboard that drives more traffic than most major social networks — meaning there is more content on the site than ever. That’s why many users are sure to appreciate Pinterest’s new weekly email newsletter, making it easier to find even more great pins and helping them keep tabs on how their own pins are doing.

Mimicking the website’s pinboard style, each pin or board in the email is linked to the website, but users are unable to re-pin or like a post directly from the newsletter. The newsletter lists a few popular boards, pins from friends that might be of interest and a useful feature for brands especially: your most popular pins of the week.

Pinterest also includes its own favorite post in the newsletter, which this week was a lip-dub marriage proposal that went viral on YouTube.

Though Pinterest is stepping up its curation game, startups are seizing the opportunity to make Pinterest a more enjoyable experience for users. Earlier this month, a site launched that notifies users via email when their pinned items go on sale. The recent startup Pinerly offers basic analytics about pin performance and scheduling pins.

There’s also WP Pinner, which is a plug-in that lets WordPress users share, track and schedule material on Pinterest.

What features would you like to see added to Pinterest’s email newsletter? Share your thoughts in the comments.

More About: content curation, email, newsletters, pinterest, Social Media, trending

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